I'm Really Not the Evil God's Lackey (Colored) summary: Lin Jie runs a bookstore in this new world and provides compassionate and enthusiastic book recommendations to customers in need of comfort. Occasionally, he even offers his own written works. As his business progresses, his clients begin to admire him and express their gratitude with small tokens of appreciation, all while seeking out his literary advice. Lin Jie earns monikers such as "The Devil's Hyena", "The Communicator of Flesh Gospel of Books", "The Author of the Corpse Ritual", and "The Star Shepard" from his thankful and devoted patrons.